Welcome to newRoot Labs
Explore our innovation lab, 'newRoot Labs', where creativity and technology converge to bring groundbreaking solutions to life. Join us on a journey where innovation takes root.
At Red Cedar, innovation isn’t just a buzzword—it’s how we grow. newRoot Labs is our internal IR&D engine designed to transform bold ideas into tangible mission impact. Whether it's a frontline challenge, a process bottleneck, or an untapped opportunity, this lab provides the structure, space, and support to move from spark to solution.
We focus on four innovation pathways: customer-facing solutions, internal project delivery improvements, Red Cedar operational enhancements, and new growth opportunities. Regardless of where an idea originates, we apply a clear and repeatable process to test, evolve, and scale it.
We call it B.R.A.N.C.H.—our six-phase innovation framework:
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Brainstorm | Submit ideas in a lightweight intake format
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Research | Validate needs, stakeholders, and metrics
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Assemble | Prototype and collaborate
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Nurture | Refine and transition solutions
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Connect | Integrate into mission systems and operations
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Harvest | Measure outcomes and share what we learned
newRoot Labs is where innovation takes root—and where ideas grow into operational advantage.
